Forces that are Social
Macro environment consists of forces that are larger society and affect all actors in the micro-environment within the company, namely:
a. Environmental Demography / Population
Environment demographic / population shows the state and problems of population, such as geographic distribution of population, density level, the trend moving from one place to another, age distribution, birth, marriage, race, ethnic and religious structure. It turned out that the above can affect a company's marketing strategy in marketing their products because the society that form a market
b. Environmental Economics.
Economic environment suggests that the economic system is applied, government policies relating to economy, decline in real income growth, sustained inflation pressures, changes in consumer shopping patterns, and so forth with respect to interconnected economy.
c. Physical Environment
The physical environment showed shortages of certain raw materials needed by the company, increased energy costs, increased rates of pollution, and increase government interference in the management and use of natural resources
d. Environmental Technology
Environmental technology shows increasing speed of technology growth, opportunities are limitless renewal, research and development costs, are high, greater attention directed to the improvement of the product rather than a small part of a great discovery, and the increasing number of regulations relating to technological changes.
e. Social environment / culture
This environment shows the state of a community group about the life of rules, norms and values prevailing in society, public opinion and so forth that define the relationship between the members with other communities as well as the surrounding environment.
a. Environmental Demography / Population
Environment demographic / population shows the state and problems of population, such as geographic distribution of population, density level, the trend moving from one place to another, age distribution, birth, marriage, race, ethnic and religious structure. It turned out that the above can affect a company's marketing strategy in marketing their products because the society that form a market
b. Environmental Economics.
Economic environment suggests that the economic system is applied, government policies relating to economy, decline in real income growth, sustained inflation pressures, changes in consumer shopping patterns, and so forth with respect to interconnected economy.
c. Physical Environment
The physical environment showed shortages of certain raw materials needed by the company, increased energy costs, increased rates of pollution, and increase government interference in the management and use of natural resources
d. Environmental Technology
Environmental technology shows increasing speed of technology growth, opportunities are limitless renewal, research and development costs, are high, greater attention directed to the improvement of the product rather than a small part of a great discovery, and the increasing number of regulations relating to technological changes.
e. Social environment / culture
This environment shows the state of a community group about the life of rules, norms and values prevailing in society, public opinion and so forth that define the relationship between the members with other communities as well as the surrounding environment.
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